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Cobalt: Introducing a new productTL;DR
This project began with the goal of developing a new product to ensure regular revenue streams for our company. We explored the integration of DAST scanning, aligning it with pentesting. Extensive research and user polls validated our direction, while team collaboration shaped the user-centric design. We partnered with a specialized service to deliver a simple, high-quality solution. Collaborating with the sales team, we identified early adopters and received positive feedback from users. The project highlights the importance of understanding user needs, efficient development, and team collaboration in product innovation. |
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Cobalt: Improving peer feedback deliveryTL;DR
I worked as a product designer on a team at Cobalt, a company in the Pentesting (friendly-hacking) industry. We aimed to improve feedback for the Pentesters in our community. The problems were: Pentesters couldn't see constructive feedback, ratings lacked consistency, and there was often a lack of context. We brainstormed solutions, including aggregating feedback trends, clarifying ratings, and encouraging longer comments. After multiple design iterations, we released changes incrementally, resulting in a 21% increase in monthly visitors to the feedback page and an 11% decrease in comments with less than 50 characters. Pentesters found the updates very helpful in tracking their progress. |
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Vivy: Guiding users through a complicated signup flowTL;DR
I worked together with a researcher to raise a 33% sign-up success rate to 100% in 7 days for an invitation-based health app. Users encountered issues with ID verification and frequently abandoned the process. We made improvements by guiding users along an unconventional path, reducing text, and clarifying actions. Experiments, including unmoderated tests of two Figma prototypes with six testers each, were conducted to validate the changes. Results showed a 100% success rate, but some users initially took the wrong path. The key lesson learned: users often overlook or forget instructions, underscoring the importance of clear guidance. |
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wefox: Introducing dynamic in-app checkoutTL;DR
I redesigned the wefox insurance app/webapp's checkout. Our goal was to create an adaptable checkout process for different insurance products and regions. I conducted competitor research, usability tests, and user interviews. We outlined requirements, flow, and platform considerations, emphasizing a mobile-first approach. After sketching out ideas and mapping the flow, we tested two prototypes. While I updated wireframes based on test feedback, my UI designer worked on a new component library. We chose material design for its adaptability. Finally, I updated wireframes in Sketch with the new components and shared them using Zeplin for handoff. |